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Instagram followers tracker7/27/2023 And Chobani worked with 74-year-old Lynn Davis, whose cooking videos have attracted 15.7 million TikTok followers, for an ad promoting the brand. Four friends from Palm Springs, known as the “The Old Gays” on TikTok, have 11 million followers and partnered with Hyundai. “The Retirement House,” a TikTok account with 5.1 million followers that features six seniors who are playing characters while creating curated content, ran an ad promoting skincare company CeraVe. The creator economy is worth $250 billion today and could double in size to about $480 billion by 2027, according to a report from Goldman Sachs Brands are taking notice and are working with older influencers or “granfluencers,” as they are affectionately known in the industry. Summer intern's commute goes viral: She flies from South Carolina to New Jersey because it's cheaper than rentingĪuthenticity sells - to the tune of millions of dollars. “I want to highlight that it’s OK to get older. Probably a better than a lot of young people,” she added. Her background commercials helped her understand how to produce for TikTok, Polise said: She transferred what she already knew to a smaller screen. She hopes to begin phasing out her other job as a TV commercial director so TikTok can become her full-time gig. She’s now making money through paid tutorials teaching others how to use TikTok. And that was the turning point in social media for me,” Polise said. “Some people would ask me, oh, how did you do that transition? How did you figure that out? So, I said, I’ll make a tutorial for you. She started the account during the pandemic as a distraction and a way to have fun - but soon it became a second career in the making. Polise’s account “The Muthership” has nearly 1 million followers. At 62, Helen Polise isn’t considering retirement.
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